Dr. Bram Kuijken
Meten is weten
en tijd is geld
Met behulp van de wetenschap
'Meten is weten en tijd is geld'. Twee, op het eerste gezicht, enorme clichés, maar desalniettemin wel zeer toepasselijk voor ondernemers.
Ondernemers moeten niet alleen beslissingen maken in termen van geld, maar ook in termen van tijd. Om te bepalen waar je het beste je tijd aan kunt besteden moet je prioriteiten stellen. Doet je dit niet dan loopt je het risico dat je jouw tijd niet goed besteedt. De Total Company Scan helpt bij de juiste focus vinden, zodat je jouw tijd juist zo efficiënt mogelijk besteedt. Deze scan geeft je een duidelijk overzicht van punten die op dit moment jouw aandacht nodig hebben. Een grondige literatuur studie heeft geleid tot een set aan wetenschappelijk gevalideerde vragen die praktisch relevant zijn. De uitkomst van de scan geeft jou een totaal beeld van aspecten van je bedrijf waar je nu of in de zeer nabije toekomst op moeten focussen."
Het is voor ondernemers van groot belang dat de vragen, scores en conclusies degelijk en betrouwbaar zijn. Deze zijn niet zomaar tot stand gekomen; ze zijn gebaseerd op diepgaand onderzoek binnen het midden- en kleinbedrijf. De wetmatigheden die succesvolle ondernemers karakteriseren zijn wetenschappelijk onderzocht en in kaart gebracht. De Total Company Scan is daarom een valide onderzoeksrapport; de uitkomsten hebben een feitelijke basis. Daarom kunnen we stellen dat de Total Company Scan een wetenschappelijk onderbouwde Online Business Scan.
Bij de samenstelling van de vragen en de adviezen van de Total Company Scan is samengewerkt met Dr. Bram Kuijken van de Universiteit van Amsterdam, gepromoveerd in de Innovatieve marketing en gespecialiseerd in ondernemerschap, innovatie en startups. Voor de vertaling van wetenschap naar de praktijk is samengewerkt met Gyuri Vergouw MSc MMC auteur van diverse bestsellers op managementgebied.
De Total Company Scan is een volledig onafhankelijk gefinancierd initiatief van 2 bevlogen en ondernemende business coaches Botermans & Goûtier. Hun credo: "Zelfredzaam zonder adviseur".
Onderzoek en literatuur
Op basis van onderstaande literatuur en onderzoeken vormen de succes- en faalfactoren in het Midden - en Kleinbedrijf de basis voor de 182 gevalideerde vragen en het gewogen advies in de Total Company Scan.
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