Dr. Bram Kuijken
La medida es conocimiento y el tiempo es dinero
Utilizar la ciencia
La medición es conocimiento y el tiempo es dinero". Dos, a primera vista, enormes tópicos, pero sin embargo muy aplicables a los empresarios.
Los empresarios tienen que tomar decisiones no sólo en términos de dinero, sino también de tiempo. Para determinar en qué emplear mejor el tiempo, hay que establecer prioridades. Si no lo hace, corre el riesgo de no emplear su tiempo adecuadamente. El Escaneado Total de la Empresa le ayuda a encontrar el enfoque adecuado para que emplee su tiempo de la forma más eficiente posible. Esta exploración le ofrece una visión clara de los puntos que actualmente requieren su atención. Un exhaustivo estudio bibliográfico ha dado lugar a un conjunto de preguntas validadas científicamente con relevancia práctica. El resultado de la exploración le ofrece una visión general de los aspectos de su empresa en los que debe centrarse ahora o en un futuro muy próximo."
Para los empresarios es muy importante que las preguntas, las puntuaciones y las conclusiones sean sólidas y fiables. No han surgido al azar, sino que se basan en una investigación en profundidad dentro de las pequeñas y medianas empresas. Las leyes que caracterizan a los empresarios de éxito han sido investigadas y trazadas científicamente. El Escaneado Total de Empresas es, por tanto, un informe de investigación válido; los resultados tienen una base factual. Por lo tanto, podemos decir que el Total Company Scan es un Online Business Scan con base científica.
Para recopilar las preguntas y los consejos del Total Company Scan, hemos colaborado con el Dr. Bram Kuijken, de la Universidad de Ámsterdam, doctor en Marketing Innovador y especializado en iniciativa empresarial, innovación y nuevas empresas. Para la traducción de la ciencia a la práctica, colaboramos con Gyuri Vergouw MSc MMC, autor de varios best-sellers de gestión.
Total Company Scan es una iniciativa financiada de forma totalmente independiente por dos entusiastas y emprendedores coaches empresariales, Botermans & Goûtier. Su credo: "Autosuficientes sin consultor".
Investigación y bibliografía
Los factores de éxito y fracaso de las pequeñas y medianas empresas son la base de las 182 preguntas validadas y los consejos ponderados del Total Company Scan.
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What Do Entrepreneurs Actually Do? An Observational Study of Entrepreneurs' Everyday Behavior in the Start‐Up and Growth Stages. Entrepreneurship Theory and Practice.
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Key value drivers of startup companies in the new media industry—The case of online games in Korea. Journal of Media Economics.